Cicero; romersk retorik i markedsføring

I marketingsteori er navnet Cicero ikke helt ukendt, og de fleste kender meget vel til Ciceros Pentagram. Her refereres der til den kommunikationsmodel som virksomheder såvel som undervisningsinstitutioner bruger til bedre at forstå en given kommunikationssituation.

Men hvem var Cicero egentlig? Og hvordan kan hans pentagram bruges i en kommunikationsanalyse?

En teoretiker af betydning

Marcus Tullius Cicero var en romersk politiker, skribent, filosof, retoriker og jurist. Han levede fra 106 til 43 f.Kr., på samme tid som den famøse Julius Cæsar herskede i store dele af verden.

Ciceros mageløse evner til at kommunikere på et højt plan gjorde ham til en fremragende jurist, som Romerrigets borgere i høj grad værdsatte. Han blev omtalt som forsvarer af den romerske republik og gjorde således karriere indenfor politik.

Ciceros enestående retorik kan ses og læses i mere end 58 taler og skrifter, og har således relevans til dags dato. Især er Ciceros Pentagram en kommunikationsmodel som stadigt synes at have stor værdi indenfor kommunikationsfeltet såvel som markedsføringsteori.

Ciceros imponerende bedrift og massive gennemslagskraft betød imidlertid at hans liv ikke blev så langt som forventet, da han blev myrdet af politiske modstandere kun 63 år gammel.

Pentagrammet og dets hjørner

Ciceros Pentagram er en model indenfor kommunikationsfeltet som er yndet af mange og som kontinuerligt bruges i forbindelse med diverse analyser.

Den retoriske model bruges af alle lige fra gymnasieklasser til reklame-bureauer. I mange brancher og situationer har man brug for et dybdegående kendskab til den kommunikation man skal forholde sig til, og her er pentagrammet et godt værktøj til en bedre forståelse.

Pentagrammet består ganske enkelt af 5 hjørner eller elementer, som alle i høj grad siger noget om og påvirker den pågældende kommunikationssituation. Disse 5 elementer består af emne, afsender, modtager, omstændigheder og sprog. Emnet er det der tales om i teksten, reklamen eller lignende, afsenderen er selvfølgeligt den person eller det standpunkt emnet kommer fra, modtageren er den emnet skal formidles til, omstændighederne siger noget om konteksten for kommunikationen og sidst er der sproget, som er det sprog afsenderen bruger til at nå ud med sit budskab til modtageren.

Alle disse er i høj grad afhængige af hinanden og justeres den ene, så vil en eller flere af de andre unægtelig blive påvirket.

Pentagrammet i en analyse

Helt basalt kan Ciceros Pentagram bruges til at forstå en kommunikationssituation bedre, især i situationer hvor der måske hersker en vis tvivl omkring budskabet bag kommunikationen.

Skal man eksempelvis opsætte en reklame som virksomhed, så kan det være nyttigt at gøre sig nogle tanker omkring hvordan man har tænkt sig at formidle budskabet eller produktet. Her skal man blandt andet sikre sig at man når den rette modtager eller målgruppe, at man bruge det rette sprog til den pågældende modtager og at der tages højde for i hvilken kontekst man vil formidle emnet eller beskeden.

Ved at benytte sig af pentagrammet kan man hele tiden holde øje med de forskellige elementers indvirkning på hinanden, og på den måde justere den ene hvis den ikke stemmer overens med den anden eller den tredje.


  1. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  2. I have been exploring for a little for any high-quality articles or blog posts on this kind of space . Exploring in Yahoo I finally stumbled upon this site. Reading this information So i’m happy to express that I have an incredibly just right uncanny feeling I found out exactly what I needed. I so much for sure will make sure to don’t disregard this site and give it a glance regularly.

  3. Nice post. I learn one thing more challenging on totally different blogs everyday. It’ll always be stimulating to learn content material from different writers and practice slightly something from their store. I’d want to use some with the content on my weblog whether or not you don’t mind. Natually I’ll give you a hyperlink in your web blog. Thanks for sharing.

  4. Hi, I do believe this is a great website. I stumbledupon it ;
    ) I will revisit once again since I bookmarked it. Money and freedom is the best
    way to change, may you be rich and continue to help others.

    Here is my page; special

  5. I was suggested this website by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my problem. You are wonderful! Thanks!

  6. Fantastic website. A lot of helpful information here. I am sending it to a few friends ans additionally sharing in delicious. And naturally, thank you to your effort!

  7. Undeniably believe that which you said. Your favorite reason seemed to be on the internet the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks

  8. I’ve been absent for a while, but now I remember why I used to love this site. Thank you, I will try and check back more frequently. How frequently you update your web site?

  9. temporäre tattoos
    Indikatoren für temporäre tattoos Sie wissen sollten

    Nicht bekannt, Details Über temporäre tattoos

    Untersuchen Sie diesen Bericht über temporäre tattoos

    Immer meine temporäre tattoos, um zu arbeiten
    temporäre tattoos

    Details, Fiktion und temporäre tattoos

    Detaillierte Hinweise zur temporäre tattoos

    index temporäre tattoos

    Your pictures look excellent !!!

  10. JUŻ W PIĄTEK 19 MAJA GODZ.18:00 ZAJĘCIA Z TRENEREM – PIERWSZY RAZ NA BOULDERACH – KLIKNIJ I KUP BILET Kwestia liczby graczy staje się bardziej intrygująca, metoda wygrania w kasynie 2023 podstawowe prawdy są całkowicie lekceważone. Zamiast 100-krotnego limitu wygranych na obrót, a ten nie jest wyjątkiem. W przypadku, ten trzy-bębnowy. Z darmowych spinów warto korzystać, jednoliniowy automat daje Ci szansę na podbicie bębnów za pomocą impulsów. Początkowy bonus 50 euro bez depozytu. Wybierz Paysafecard i kwotę, że nowy Pakt został zwolniony. Jeśli szukasz poważnego wyboru automatów, z wyjątkiem scattera i bonusu.
    Nasza strona powstała po to, aby przedstawić czytelnikom rzetelne informacje na temat najlepszych kasyn na rynku. Wszystkie informacje oparte są na opinii innych użytkowników oraz ekspertów. Każde polskie kasyno online legalne jest przedstawione w sposób obiektywny, aby gracze mogli czerpać z recenzji najważniejsze informacje i to właśnie na ich bazie mogą wybrać kasyno najlepsze dla siebie. Gold Reef City jest prawdopodobnie najbardziej udanym przykładem kompleksu kasyn, że wszystkie Twoje dane osobowe będą całkowicie bezpieczne w Questador. Gdziekolwiek możesz napotkać ich gry, wiele kasyn zaskoczy Cię darmowymi spinami. Podobnie jak wszystko, w tym darmowe spiny i mnożniki. Ale nie pozwól nam zostawić cię wiszącą-Czytaj naszą recenzję 2023, które mogą koordynować tę ilość opcji i asortymentu zakładów.

  11. Lawyer Legion maintains a directory of board-certified Legal Malpractice Law specialists in California. This directory provides the public with a valuable resource that allows them to narrow their search to local attorneys who have earned board certification in Legal Malpractice Law by the State Bar of California. Negligence, breach of contract, breach of fiduciary duty, fraud, and violations of the Chapter 93A, the Massachusetts Consumer Protection Act, are some of the theories we use when bringing claims against lawyers for malpractice. Legal malpractice in most cases requires the existence of an attorney-client relationship, either by express agreement or by implication. 29. McConnell, “Proximate Causation in Colorado Legal Malpractice Litigation,” 31 Colo. Law. 9 (Jan. 2002) (citing Mallen and Smith, 5 Legal Malpractice § 33.8 at 69–70 (5th ed. West 2000)).
    Today, Sandy Springs boasts a distinctively Southern charm, luring new residents in search of a rich cultural scene and economic opportunity. Our city is not only a fantastic place to live, but a great place to work as well! Sandy Springs, officially incorporated in 2005, is now the second most populous city in the metropolitan Atlanta area. It’s also the sixth largest city in the entire state! Our Sandy Springs personal injury lawyers are proud to serve accident victims throughout Georgia, but especially here at home in Fulton County. When you slip and fall at a restaurant, in a store, or one property owned by someone else, there’s a good chance that the owner could be responsible for your injuries. It’s important to call an attorney as soon as you can – the owner will probably try to fix the hazard and get rid of evidence that proves your premises liability case. Our Kansas City slip and fall lawyers can get started as soon as you ask for your help – and work to hold the owner fully accountable for their negligence.

  12. Като водещ бранд на българския хазартен пазар, WINBET предлага на клиентите си онлайн казино от високо качество и с палитра от възможности. В WINBET можете да откриете както впечатляващ брой онлайн слотове (ротативки), така и разнообразие от игри на маса – рулетка, блекджек, бакара, покер и други. На първо време, можете и да не посочите бонус при регистрацията, за да играете само с лични средства. Другият вариант е, ако искате да се откажете от бонус сумата, да се свържете със служителите на Betwinner използвайки чат на живо или имейл адрес на поддръжката.Ігра_в_покер
    На местния хазартен пазар са представени над 100 марки. Топ платформите — GVC Palms Bet, William Hill, 8888 Casino, Ladbrokes, PokerStars, Sesame Casino — ca пoлyчили лицeнз oт HAП. Mинимaлният дeпoзит в кaзинaтa cтapтиpa oт 1 лв. Coфтyepът ce пpeдocтaвя oт пoпyляpни дocтaвчици нa игpи c мeждyнapoдни нaгpaди и пoддpъжкa нa бългapcки eзик. Пoпълвaнeтo нa cмeткaтa ce извъpшвa нa мигa. Teглeнeтo нa пeчaлби oтнeмa 1-72 чaca. Пpeди дa тeглитe cpeдcтвaтa зa пъpви път, щe тpябвa дa пpeминeтe пpeз вepификaция. С всеки изминал ден, светът на спортните залози става все по-вълнуващ и интересен. От Bwin допринасят много за това, тъй като редовно предлагат на своите клиенти атрактивни промоции, които да увеличат емоцията от играта им. Всеки играч разполага с привилегията да използва по-високи от нормалните коефициенти, когато залага на предложенията от промоции Combi+ и Price Boost.

  13. De selectie van online casino-providers op’s casino blijft groeien daar meer en meer van hen hun activiteit uitbreiden naar Nederland. Dit omvat de wereldleiders in online casino-providers die spelers de allerbeste casinospellen aanbieden op Met dit grote en spannende spelaanbod kunnen spelers genieten van een fantastische online casino-ervaring op onze website. Het online casino van is een marktleider in het aanbieden van de beste casino online producten aan Nederlandse casinospelers. Het eerste voordeel van een mobiel casino is dat je ten alle tijden online kan gaan. Ben je ergens op aan het wachten of sta je in de rij? Geen probleem om even vijf minuten te spelen, je hebt je telefoon toch bij de hand. Speel je met een app maak je het proces nog sneller, een keer downloaden en daarna met een knop op je telefoon online. Apps zijn beschikbaar op zowel iPhones (Apple store) als Android telefoons (Google Play store).Spelen op je telefoon gaat sneller dan op elk ander apparaat. Daarnaast is een mobiel het apparaat dat we altijd bij ons hebben.
    Stel je hebt een casino uitgekozen waar het percentage van de welkomstbonus 150% is en je stort daar €100,- dan wordt het bedrag wat je hebt gestort verhoogd met 150%. Je hebt dus nu i.p.v. €100,- speelgeld €250,- speelgeld! Er zijn casino’s waar je de welkomstbonus direct krijgt maar bij sommige casino’s moet je de welkomstbonus eerst vrijspelen door wat spellen uit te proberen. Dit is ook leuk, want zo kan je het casino ontdekken. Echter kunnen hier ook nadelen aan verbonden zijn. Welke dit zijn lees je hier onder. Om een online casino bonus te claimen in 2020 moet je allereerst een account aanmaken bij het desbetreffende casino en vervolgens kijken welke bonussen er beschikbaar zijn. Er zijn verschillende soorten bonussen zoals een welkomstbonus, stortingsbonus, gratis spins en cashback. Lees altijd goed de voorwaarden door voordat je de bonus claimt, zo weet je precies wat er van je verwacht wordt en kun je optimaal profiteren van de bonus. Vergeet niet dat bonussen vaak aan specifieke inzetvereisten zijn gebonden en dat deze kunnen verschillen per casino en bonus.

  14. Copyright © 2023 Discount Beauty Boutique If you previously had an account with us, you’ll need to set up a new account and password using the email you used to purchase from us in the past. We’ll seamlessly transfer your rewards to your new account. No reviews found Convenient marker with its soft, felt-tip gives you ultimate control to write on your eyeliner however you’d like. Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat! Only members can download beauty product catalogs. Please Sign In or Apply. Sign up to get the latest on sales, new releases and more…
    ang ganda ng ink liner. ang daling gamitin since felt tip sya esp if you’re creating an artsy fartsy makeup look. bet na bet ko to!!! 😀 Trending price is based on prices over last 90 days. Thank you for Shopping! All purchases take 5 business days for orders to be processed and shipped. Orders will be shipped with USPS Priority Mail and customers will receive tracking information following payment processing. All orders are NON-REFUNDABLE. All items are true to size and are sold as unisex items. For any questions or concerns, please email us at info@meetpepperb Thank you for your support.!!  I think I wanna give the gel liner a try. What I normally do for my liner to last the whole day is to either use dark shadow and line it on the eyeliner and bring a pencil liner around in case of emergency.

  15. If you want our most voted predictions from our top tipsters click here. Clck on prev button to check our previous matches and winnigs. Basketball Get you football picks today and maximize your profits. Our expert soccer predictions are completely free and always will be free. Correct score tips, predictions and odds. Correctly predict the scoreline at the end of ninety minutes and you can win big on the correct score market. Remember extra time does not count, injury time of course does. Everton to claim important 1-0 victory in the Premier League and avoid relegation. To successfully join a Predictor contest, you need to enter what you think the scores will be for the 6 matches on offer. If you get the scores 100% correct, you stand the chance to win N50 million.
    There are several legal sportsbook options in the United States. Visit our sportsbook directory to find online sportsbooks where you can bet on the MLB. You can also bet with our exclusive BetMGM Bonus Code on MLB. 21+ and present in MA. First online real money wager only. $10 first deposit required. Bonus issued as nonwtihdrawable bonus bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel. Now the stage is set. Here’s my best 1st inning bet for the Opening Day slate! To eliminate the wind factor, I’m targeting a game to be played in a Dome. Like wind, ballpark factors are important to consider when handicapping 1st inning bets. When it comes to Arizona, those factors couldn’t be more favorable for NRFI bettors.

  16. En la actualidad William Hill Online Casino ofrece un bono del 150% hasta 200 euros (o 300 dólares) para nuevos jugadores, que te permitirá apostar con dinero gratis. Pero este no es el único bono al que pueden acceder los jugadores de este casino online, existen bonos por segundos depósitos y bonos por depósitos mensuales. Ahora ha llegado el momento de centrarnos en el casino en vivo. El casino en vivo de William Hill es… una ruleta, bueno dos  en concreto un ruleta de estilo europeo. Acostumbrados a versiones de casinos internacionales, nos parece bastante pobre, pero lo cierto es que en España, es lo que suele verse incluso en los mejores casinos. La aplicación móvil casino de este operador tiene algo para todos los gustos. Sea que disfrutes de los juegos de casino clásicos o te encante probar suerte en las tragaperras, siempre podrás apostar con dinero real y encontrar todo el entretenimiento que buscas.
    ‘ + (tmpl.i18n(‘’)) + ‘ Casi idéntica a la ruleta europea, las reglas “en prison” y “la partage” de esta variante permiten a los jugadores recuperar parte de su dinero si la bola cae en cero mientras tienen una sola apuesta en juego. Esto significa que el casino tiene ahora una ventaja del 1,35%. El modo usual de funcionamiento de un juego de casino en vivo se basa en colocar cámaras en un plató o en la zona de mesas de un casino físico, que se encargan de retransmitir, en tiempo real, las jugadas que el crupier va realizando (tirar la bola en el caso de la ruleta, o repartir las cartas en caso de juegos como el blackjack o el punto banca). Esta transmisión en vivo la puede ver el jugador desde el juego en vivo, al que se puede acceder desde un navegador web o desde la pantalla de un dispositivo móvil, por lo que mediante esta retransmisión el jugador puede comprobar el transcurso de cada jugada.

  17. As mentioned previously, upon meeting the wagering requirements, you can withdraw your winnings through the available withdrawal methods. This requires players to select a withdrawal method and insert the required amount. Once all your documents have been verified, the casino will process your request. Depending on your preferred withdrawal method, payment times will vary. However, it is advisable to use e-wallets as you will receive a payment within 2 working days. Other payment methods could take longer. Thunderbolt Casino doubles new players’ first deposit, giving them another R2500 to enjoy for free. Claiming a series of Welcome Bonuses, new players can get up to R10,000,000 in bonus cash giving them many hours of free play time. As per the statement released by National Gambling Board (NGB) in September 2020, stressed out that online and interactive gambling is NOT permitted. The Board listed a couple of examples of such activities, namely “casino-style gambling that is accessible through the use of a device such as a smartphone or a tablet, as well as server-based gambling inside a physical establishment styled as an internet lounge.”
    Yes. You can take advantage of all of the technical opportunities that the digital revolution has brought about. The top online casinos listed here have already put the time and money into developing software for cellphones and South Africans are welcome to try it out. Whether you want to play online poker, video poker, slots, craps, blackjack, baccarat, roulette or any other casino game on your smartphone or your tablet, as long as you have a reliable internet connection, you can try out the latest technological developments in the world of cellphone online gambling. Yes, you can win at online Roulette. Several Roulette varieties are available on the best Roulette sites, so you can enjoy while winning real cash online Roulette. With outside bets, you place chips outside the number board of the roulette table. Outside bets enable you to make bets on various groups of numbers. They typically pay less but have better odds. Outside bets include:

Skriv et svar

Din e-mailadresse vil ikke blive publiceret. Krævede felter er markeret med *