Arbejder du med online marketing, så er der stor sandsynlighed for, at du også beskæftiger dig med sociale medier. SoMe marketing er utroligt populært, hvilket ikke mindst skal ses i lyset af, at 90% af den danske befolkning har en profil på mindst et socialt medie. Det er et ganske imponerende tal, som viser at vi er en yderst digital nation.
Da så mange danskere benytter sociale medier, er det oplagt at bruge de forskellige platforme aktivt i forbindelse med din markedsføring. Men hvilken kanal bør du vælge? Nedenfor får du et overblik over nogle af de mest populære sociale medier. Vil du læse en grundigere analyse af markedsføring på sociale medier, så klik på linket.
Facebook er det største og mest populære sociale medie i Danmark, og således et sikkert valg til din markedsføring. 88% af de danske, som bruger sociale medier, har en profil på Facebook, som vi i gennemsnit bruger 33 minutter på hver eneste dag. Den mest aktive brugergruppe er de 25 til 34-årige, men alle aldersgrupper er repræsenteret på Facebook, selvom de yngste generationer foretrækker nyere og smartere platforme.
Instagram er også ejet af Facebook – eller Meta som det hedder i dag – og er det næstmest populære sociale medie i Danmark. 50% af de danske SoMe-brugere har en Instagram-profil, som de i gennemsnit bruger 29 minutter på hver eneste dag. Brugersammensætningen minder meget om den vi ser på Facebook, men gennemsnitsalderen er noget lavere.
YouTube
YouTube er i en klasse for sig, da videodelingssiden ikke kun kan anses som et socialt medie. Platformen har dog tilpas mange lighedstræk til at den bør være repræsenteret her. 44% af de danske SoMe-brugere har en YouTube-profil, men da det ikke kræver en profil for at se videoer på YouTube, er der reelt langt flere brugere. I gennemsnit tilbringer brugerne 41,9 minutter på platformen, hvis største brugergruppe er de 15 til 25-årige.
LinkedIn er det oplagte medie, hvis du er interesseret i B2B markedsføring. 43% af de danske SoMe-brugere har en profil på LinkedId, der primært er kendt som et netværk for virksomheder og ansatte. Udtrykket kan synes en smule elitært, men der kan være mange gode grunde til at vælge LinkedIn som din kampagne-platform.
Pinterest skiller sig ud fra mange af de øvrige sociale medier idet den største brugergruppe er de 50 til 64-årige (primært kvinder). Samlet set har 25% af de danske SoMe-brugere en Pinterest-profil, som de i gennemsnit bruger 14,2 minutter på dagligt. Pinterest er den oplagte platform, hvis du vil nå ud til midaldrende kvinder, men kan naturligvis også bruges til andre målgrupper.
TikTok
TikTok er det nye og moderne medie, som primært benyttes af de helt unge. Vil du nå ud til de yngste brugere, så skal din virksomhed naturligvis reklamere på TikTok. Af de danske SoMe-brugere er blot 9% af dem på TikTok, men det skyldes med stor sikkerhed, at undersøgelsen udelukkende kigger på personer over 12 år. Der er nemlig mange børn på 9 til 11 år, som benytter platformen i stort omfang. Det er også værd at lægge mærke til den klare kønsopdeling idet hele 61% af TikTok-brugerne er kvinder/piger.
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